About Chloris
Chloris is a UK specialty coffee brand. Four blends, lot-traceable to the farms of Lâm Đồng Province, Vietnam. Roasted at origin by the people who know the farms. Air-freighted fresh.
The name is from Greek mythology — Chloris, goddess of spring. Every cup is that: warmth and colour arriving into whatever morning you've been handed.
"Where the day gets its colour. From eternal spring."
Chloris brand signature
The proposition
Most coffee brands open with their story. The farm, the founder, the process. We open with yours: what you need this morning, and whether we can give it to you.
The geography, the varieties, the processing — all of that is real, specific and verifiable. It earns the claims we make about what's in the cup. But it's not the front door. The moment is.
The enemy
Most premium coffee looks the same: muted, sage, apologetically quiet. It whispers reverence at you. It expects you to care about its story before it's earned the right to ask.
Chloris rejects that. Not because we're louder, but because we're more honest about what matters: the cup in your hand on a grey Tuesday morning, doing exactly what it promised.
The proof, in order
The source
Lâm Đồng Province, in the southern Vietnamese highlands, is one of the few coffee-growing regions in the world where the climate is temperate enough to be called "eternal spring." Cool nights, misty mornings, altitude. The conditions that make complexity possible.
We source from farms that have spent years on a different path to the industry norm: agroforestry instead of monoculture, ripe-cherry picking instead of strip picking, a closed soil cycle instead of chemical inputs. The result is in the cup.
Four blends
